My process:

Products are in our lives and there is a large variety to choose from and constant noise from digital media and even facebook friends selling to consumers. My strategy and positioning pinpoint the psychological factors that customers face when making a purchasing decision. My research of current brand perception and competitive analysis help me drive brand distinction and change while emerging out of market trends helps inform certain outcomes. 

DeltaDental - 2019:

DeltaDental of California had very strict guidelines and a very antiquated homepage. The website redesign actually became a conversation about brand strategy and style. By utilizing their current guidelines and illustrating how tone and photography could help their brand reach the insurance buying customers of today.

The examples highlight a ‘visual web toolkit’ that combines brand strategy and style.

Benjamin Moore - 2010:

The two examples shown here illustrate how a strategic thinking can impact a visual system. Both Coppertone and Benjamin Moore's customers had new emotional and functional needs. Coppertone wasn't just about the beach and avoiding a sunburn, while Benjamin Moore's consumer needs shifted from functional and simple to personality and expression. 

Packing Design includes many different areas of expertise such as marketing, user experience, and psychological connection and communication. 

Art direction of photo shoots, prop styling 

Intel acquired the smartwatch brand Basis and launched several products within the New Devices Group at Intel. Melissa was the Creative Director for the Basis brand. Her focus was leading the wrist wearable and consumer software space. Her responsibilies included managing a design team and workflow for marketing while providing vision and strategic support to the product and marketing partners. Responsibilities include but are not limited to oversight and leadership in the following areas: Creative Direction and Vision, Team Management, Brand Identity, Product Marketing, Product Development, Paid Advertising, Web Design, Social Media, Social Campaigns, Video Direction, Tradeshows (CES and others), Content Creation, Email Marketing, Trend Forecasting, Launch Plans, Time Management, Project Planning, Website Architecture, UI/UX, E-Commerce, Brand Strategy, Retail Activation and Display Design, Photography Direction, planning and budgeting, and agency relationships/budgeting.

Press:

https://www.maxim.com/style/last-smart-watch-without-fuss

Creative Lead for the New DocuSign Experience and brand redesign. Manager of design team specializing on web application and cross platform products. Played significant role in the beta and public launch of the New DocuSign Experience. Collaboration with developers, product management and user experience. 

Learn More Docusign.com

The Zacapa story reaches its peak at The House Above the Clouds, 7544ft above sea level where the virgin sugar cane is aged to create this wonderful rum. The visual language and design reflect the magical story of Zacapa.

Creative Director from February 2018 - Oct 2018. Brought in for a brand overhaul which included but not limited to building a team, redesigning the website, aiding in product development and design, advertising, videos, influencer choices, and email redesign.